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Creative Direction and Production

CREATIVE
DIRECTION

VISUAL IDENTITY
ART BUYING                                                                 GRAPHIC DESIGN

PRODUCTION

SET DESIGN
 BUDGET MANAGEMENT 
 POST PRODUCTION

A Creative Agency that redefines the concept of beauty by celebrating maturity and authenticity.

We specialize in crafting impactful campaigns that challenge traditional beauty standards, focusing on diverse consumers over 40. We are committed to creating visually captivating content that resonates with today’s consumers. Through innovative storytelling and creative direction, we help brands build trust, foster community, and connect meaningfully with a market that values experience — and seeks authentic representation through new ways of communicating fashion, especially when featuring over-40 main characters.

MITS S/S 25

WHY

50%

In 2026 50% of the population will be 50 years old in Europe

31%

Right now, Gen X makes up 31% population and 27% of global spending power. Gen X – 43 to 58 years old

04%

Only 4% of those are featured in ads. They are feeling misrepresented, misunderstood, ignored, invisible. Societal fixations on youth culture and youg talent push midlife consumers into the shadow.

70%

Brand positioning boomers are the wealthiest generation, holding 70% income. Boomers – 59 to 78 years old.

We craft campaigns that redefine beauty, celebrating sophistication and authenticity through impactful storytelling.

Fill out the form, and we’ll send a tailored budget within five business days.